Education is one of the top priorities for the UAE government, which is keen to build a knowledge based economy and position itself as the academic hub in the region.
The UAE Ministry of Education has adopted a series of five-year plans to introduce advanced education techniques, improve innovative skills and focus more on the self-learning abilities of students
There is emphasis on quality and innovation for educational resources/equipment and teaching methods and partnerships in curriculum setting and capacity building as well as latest technology offerings. However, UAE is a competitive and price-sensitive market and companies need to demonstrate capability and expertise in their products/services