- Germany is one of the biggest educational markets in Europe:
- Total spend on education in 2011 (latest figures): € 175.9 billion
- Spend is broken down as follows:
- € 131.6 billion on pre-school, secondary and post-secondary school and university education
- € 5.6 billion teaching material and extra school lessons
- € 14.3 billion on financial support for individuals (student support etc)
- € 10 billion on corporate further training
- € 10.6 billion on nursery schools, after school care centres, adult education centres
- € 1 billion on other spending
- Germany is a federal country:
- buying behaviour of public educational institutions falls into area of authority/responsibility of each of the separate 16 German states (Bundesländer)
- Each state has a regional education act
- opportunities for UK companies are:
- High quality and innovative educational products
- Digitalisation in schools
- Language training and language exchange
